Look into the Future of Video in Marketing Your Law Practice
Have you noticed that you can’t get away from Video? Anywhere!
I mean at the gas station, its on the pumps.
At the super market its even in the aisles.
On Facebook, well, don’t get me started.
The reason for this is that most folks want to be constantly entertained. Not entertained necessarily like by a comedian, but entertained in the sense that they don’t want to have to work to get information. You prospective clients are no different.
If you aren’t using video to market your law practice today you will be (and already should be).
Lawyer marketing simply MUST include video.
Imagine having a video chat with a prospective client even before they come to your office. That’s not “out of the box” thinking any more. With the simplest of technology you can reach way beyond your office to allow people needing an attorney to get to know you.
Be authentic in your communication. Speak the way you would speak in your office. Understand the goal here is to give a person who needs you to pick YOU rather than the one of the other attorneys in the phone book or on the internet.
The beauty of this is you get to design, develop and launch the conversation.
The quickest way to start is simply by writing down the 10 questions you get most frequently in a client consultation. You already know those questions. Why not answer them before the camera? Just because you haven’t ever done it doesn’t mean its not a good idea.
Maybe you should start today.
Check this video out for some great tips for lawyer marketing.