In Your Lawyer Marketing Use Positive Personality Words to Describe Yourself

Words Have Impact.

Every lawyer should know that.

The specific words you choose to describe yourself  or your writings makes a big difference in how people form their impression of you.  Different words with slightly different connotations can come together to create a completely different persona.

Take a look at this carefully selected array of words you can use to describe yourself to create all kinds of different impressions.

==> Engaging, Captivating, Bewitching, Enthralling

These four words are fantastic. Everyone wants to be captivated and enthralled. People love getting sucked into a great literary work, to be taken from their world into another. These words help suggest that kind of experience.  You may be reluctant to think of yourself this way.  Go for it!  You might enjoy it.

==> Magical, Colorful, Cheerful, Vibrant, Entertaining

If you’re writing an article or a book that lifts people up, cheers people on, helps people reach their goals or takes them away into a fictional world, these five words are fantastic descriptors.

==> Provocative, Thought Evoking, Hard Hitting

If you’re writing an “against the grain piece”, these words can help catch attention.   An Exposé or  a behind the scenes look and even accusatory piece can use these words to suggest “secrets” being revealed.  Everyone loves to hear a secret revealed.

==> Genuine, Original, Legitimate, Time Tested, Expert

These words can be used for just about any non-fiction piece. It suggests an air of authority.   You will want to position yourself as an authority.  These words suggest that many people defer to you, that you’re the original thinker that many people follow.

==> Esteemed, Prestigious, Seasoned, Accomplished

These words also suggest authority, but do so with an air of class and aristocracy.   As a lawyer you may not want to think of yourself this way.  However,  you want to convey authority.  So do so in a way that seems to bestow an air of superiority (without arrogance) or grace, use these words, however, be sure you can carry the badge that goes with them.

==> In Depth, Detailed, Comprehensive

These words are great for guides.  If you’re writing a “how to” piece, for example, “how to get through your divorce”,  these words help create the sense that you’ve covered every detail.   People who read “how to” pieces want to feel like the author is going to walk them through each and every step of the process.  Again, you are the authority when you write.

==> Practical, Efficient, Easy to Follow

Instead of speaking to the comprehensiveness of the information, these words speak to the ease of following that information. These words suggest that someone who reads your book or article will be able to immediately apply what they learn.

==> Irresistible, Delightful, Wonderful

These words help add an air of joy to the description. Nobody likes to read books that are dry or boring. Using words like “delightful” or “irresistible” helps create that air of enjoyment that people want to feel when they’re reading a good book.

Different words help create different impressions. When you’re choosing what words to use to describe yourself,  your article or your book,  experiment with using different synonyms to get the exact connotation right.   You may even consider using a thesaurus tool to help you find just the perfect word.

Just remember, “Words Have Impact!”

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