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Lawyer to Lawyer Marketing
Posted by admin | Posted in Uncategorized | Posted on 07-09-2009
For many fields of practice, marketing directly to lawyers and other professionals is the most cost-effective way to generate new clients. For many reasons, referred clients have a history of being the most desirable of all clients.
Once you have your marketing plan in hand, you will be in a good position to decide how to move forward. You might be able to do much of it yourself. You might want to use existing vendors. You are under no obligation to use any of our services. However, if you decide to use our marketing services, you can count on us to provide you with accurate cost quotes. You can count on us to focus on value. And, you can count on marketing that works.
Lawyer-to-lawyer marketing generally involves direct mail, newsletters, and educational seminars. Frequently, if you will make the presentation, other (non-competing) professionals will pony up the costs to produce and advertise a seminar. You generate clients while your seminar partners generate goodwill with their existing client bases.
As we conduct your analysis, you will learn more about marketing legal services and our marketing philosophy. You will learn more about what does and does not work to generate new clients, and why some things work better than others. (At The Lawyer Marketing Guy, we always focus on the best possible return-on-investment marketing vehicles.) You will learn about us and how we conduct business. You will experience how our commitments show up in your marketing, and what relationship means to us.
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