Lawyer Marketing GuyLets Understand the Marketing…!

Marketing is science and art, fact and fancy, a wild and ever-changing mixture of probabilities and improbabilities. There is no magic winning formula that works for everybody, every time.

Nevertheless, if you build you marketing program on the following five marketing principles, you will reap more, way more, than your share of the harvest.

1. Always invest in the highest return-on-investment vehicle first. Only after you have saturated the highest-ROI vehicle do you move on to the next highest.
2. Play all out. Once you are in the game, don’t hesitate, don’t hedge, and don’t play safe. Play the offensive game.
3. Never go into a battle you aren’t fully committed to win. Never design a marketing message that will compete. Design only messages that will clobber the competition.
4. Never spend your marketing money without thorough investigation, scrutiny, and confidence. You may not turn every marketing campaign into a goldmine, but your total marketing plan will be successful if you investigate and plan before you execute.
5. Evaluate your results. Test new ideas. Take chances. (For professionals, marketing is always “test marketing.”) Look at your results before you decide what new ideas to test, and which chances you should take.

Remember: The prudent and thoughtful strategist working a well-designed plan – not the gambler throwing money on the table – wins the marketing game.

For a quick outline of what works, and what does not work, with lawyer marketing,  contact – The Lawyer Marketing Guy

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