Lawyer Marketing Guy

Lawyer Marketing

Renowed marketer Dan Kennedy talks about marketing for lawyers. He’s not a fan of what most lawyers do in thier marketing. He insists that direct response marketing is the way to go. Direct Response is basically mail order marketing with acccountability and true measurement of success.

He confirms that the key elements of marketing must be in every campaign regardless of the profession.

Enjoy.

 

It is more than advertising.